1. Introduction
BLNDE Inc. ("BLNDE," "we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website, use our platform, or engage with our services (collectively, the "Services").
This policy applies to all users worldwide and is designed to comply with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the CAN-SPAM Act, the Children's Online Privacy Protection Act (COPPA), and other applicable data protection laws.
2. Information We Collect
2.1 Information You Provide Directly
- Account registration data (email address, name, username)
- Profile information you choose to provide
- Content you create, upload, or share through the Services
- Communications with us (support requests, feedback, surveys)
- Payment and billing information (processed by our third-party payment processor)
- Any other information you voluntarily submit
2.2 Information Collected Automatically
- Device information (browser type, operating system, device identifiers)
- Log data (IP address, access times, pages viewed, referring URL)
- Usage data (features used, interactions, preferences, search queries)
- Location data (derived from IP address; precise location only with your consent)
- Cookies and similar tracking technologies (see our Cookie Policy)
2.3 Information from Third Parties
- Social media platforms (when you connect or authenticate via third-party services)
- Analytics providers and advertising partners
- Publicly available sources
- Business partners and service providers
3. Legal Bases for Processing (GDPR)
For individuals in the European Economic Area (EEA), United Kingdom, and Switzerland, we process personal data on the following legal bases:
- Consent: Where you have given clear consent for us to process your personal data for a specific purpose.
- Contract: Where processing is necessary for the performance of a contract with you.
- Legitimate Interest: Where processing is necessary for our legitimate interests and does not override your fundamental rights.
- Legal Obligation: Where processing is necessary to comply with applicable law.
4. How We Use Your Information
- Provide, maintain, and improve the Services
- Process transactions and send related information
- Send transactional communications (account confirmations, security alerts, support messages)
- Send marketing communications (only with your consent; you may opt out at any time)
- Personalize your experience and deliver relevant content
- Monitor and analyze usage trends and preferences
- Detect, investigate, and prevent fraudulent or unauthorized activity
- Comply with legal obligations and enforce our terms
- Protect the rights, property, and safety of BLNDE, our users, and the public
5. How We Share Your Information
We do not sell your personal information. We may share information in the following circumstances:
- Service Providers: Third parties who perform services on our behalf (hosting, analytics, payment processing, email delivery)
- Legal Requirements: When required by law, regulation, legal process, or governmental request
- Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets
- With Your Consent: When you direct us to share information with third parties
- Aggregated/De-identified Data: We may share aggregated or de-identified information that cannot reasonably identify you
6. Your Rights and Choices
6.1 All Users
- Access, update, or delete your account information
- Opt out of marketing communications at any time
- Disable cookies through your browser settings
6.2 EEA/UK Residents (GDPR)
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent at any time
- Right to lodge a complaint with a supervisory authority
6.3 California Residents (CCPA/CPRA)
- Right to know what personal information is collected, used, shared, or sold
- Right to delete personal information
- Right to opt out of the sale or sharing of personal information
- Right to correct inaccurate personal information
- Right to limit use and disclosure of sensitive personal information
- Right to non-discrimination for exercising your rights
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When determining retention periods, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, and applicable legal requirements.
8. Data Security
We implement industry-standard technical and organizational measures to protect your personal information, including encryption in transit (TLS 1.2+) and at rest, access controls, regular security assessments, and incident response procedures. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. When we transfer personal data outside the EEA/UK, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission or other legally recognized transfer mechanisms.
10. Children's Privacy
The Services are not directed to children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us immediately.
11. Third-Party Links and Services
The Services may contain links to third-party websites, services, or applications. This Privacy Policy does not apply to third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you access.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised "Last updated" date and, where required by law, by providing additional notice (such as email notification). Your continued use of the Services after the effective date of the revised policy constitutes your acceptance of the changes.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
For GDPR-related inquiries, you may also contact our Data Protection Officer at [email protected].